New Australian startup aims to get SurveyMonkey off your back

15th May 2012

SurveyMonkey has long been the go-to for surveys but there’s a new kid on the block who’s about to change all that.

Perth based survey app, Floq launched to the public today, and has been receiving rave reviews by its user since launching a private beta three months ago. It’s been touted as the most beautiful and easy to use survey app on the market, something founder and ex-artist Jonah Cacioppe is particularly proud of.

“We’ve created something that’s not just easy to use, it’s beautiful. That’s what our users have told us, who are based all over the world,” he said.

“Over the past few years we’ve seen an emphasis on beauty with many apps. You just have to look at the likes of Path, Amen; the Instagram app was so popular because it allowed people to create more beautiful photos. There really is no excuse for users not to have a beautiful online experience.”

Apart from the fact that it’s just so goddam good lookin’, one of its most impressive features is the ability to compare the feedback you get from your surveys to others – something SurveyMonkey and the like have failed to do.

“If you create a survey or poll on SurveyMonkey not only does it take ages but you’ll never know what anyone outside your group or clients think about the same topic and questions,” Jonah said.

“That’s why we’ve built comparative benchmarking into Floq’s core. We believe context is king. Getting feedback from customers is useful but knowing how your results compare to others in your industry gives you a clear picture of what that feedback means.

We’re also very lucky in that we have more than 15 years’ worth of data to pull from for our benchmark-ing, from our sister company, boutique leadership consultancy, Integral Development.”

Jonah said Floq is also making custom feedback sexier and easier with the introduction of QR codes.

“What we’re doing is allowing retailers and restaurants to get ambient feedback instead of pushing out surveys once a month. To do this we’re using QR codes in stores and on customer receipts for people to click through to customer feedback surveys,” he said.

“Customers can let them know straight after buying. it’s real-time feedback, kind of like Google Analytics for stores,” Jonah said.

And, are the guys (and one gal) at all concerned about the fact that they’re taking on a giant with a $1 billion valuation, from Perth – commonly known as the most isolated city in the world?

“It doesn’t faze us in the slightest. We have a great team, a very big vision and we won’t stop until the monkey’s off our back.”

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